To support the growth that they atnicipate from the digital channel. Oracle marketing cloud helps them to move beyond their comfort zone. That translates to better buisness results. Since they fully onboarded with responses they’ve had double digit growth from the e-mail channel.

8-10 years ago they made a decision to switch to Oracle micros, what provided them with a standardized platform of management across all of their hotels. The data comes in from various customer touchpoints and by using Oracle marketing cloud they can use it efficiently in communicating to a guest. Thanks to that they really upped their comtetition.

The most valuable part of the Oracle social cloud to them is the quantity of data it can consume, and the quantity of own channels that it can manage. The nature of the buisness requires that something can handle a lot of mentions, users in real–time. The digital consumers expect brands to know their language, to only serve relevant ads to them.