"The informant" series campaign
Creative promoted a film series that launched on HBO Max with unique, interactive content. The goal was to astonish and raise awareness while the system also counted viewers. The character, shown on a 75" display, filled the entire CityLight advertising showcase, complete with an outdoor speaker, and "addressed" passersby at stops based on facial cues from a built-in camera. The 4K quality of the footage, with a well-timed sequence of pre-recorded shots adapted to the time of day and the events in front of the display, captivated the viewer.