OOH audience measurement

Assess the rhythm of the city
Service to measure the effectiveness of urban advertising

Artificial intelligence based audience measurement

Accurate street conversion measurement

The Real Visitor Counter service allows you to collect and analyze pedestrian traffic data around busy urban citylight advertising displays. Processing from the camera image does not record or live stream the live image, and the data is collected entirely on site. The RVC service allows to track the effectivity of campaigns accurately, which helps both optimization and planning.

Mapping success

Az RVC szolgáltatás a városi reklámozás új szintjét képviseli, lehetővé téve az ügyfelek számára, hogy valós idejű és pontos adatokat kapjanak kampányaik hatékonyságáról. Az elemzett adatok alapján meghatározhatók a legforgalmasabb időszakok, az optimális elhelyezés, aminek segítségével lehetőség nyílik még célzottabb reklámüzeneteket fejleszteni, pontosabb döntéseket hozni, és hatékonyabban hasznosítani a városi reklámok potenciálját.

How the system works

Data collection without image capture

Data collection and detection

Data collection is performed by a special embedded system from the local camera input. Although the camera does not record, the data collection device accurately records and transmits the number of pedestrians passing in the vicinity of urban advertising and their behavior. The reliable and efficient operation of the device provides accurate information on the conversion rate of the advertisement.

Data Processing and Analysis

The system transmits the data to a central solution where it is processed and analyzed. A microservice based architecture ensures fast and reliable data transfer throughout the system, allowing real-time data analysis and monitoring to track the effectiveness of advertising campaigns.

Reports and analytics

RVC system generates detailed reports and analytics based on the data. Our clients receive regular reports and access to a user-friendly monitoring system on the web, where they can easily review campaign performance, visitor behavior and other relevant metrics.

Online monitoring and optimization

Our RVC data monitors allow our clients to continuously monitor and optimize their urban advertising on a site-by-site, campaign-by-campaign basis. The user-friendly interface makes it easy to query the metrics and graphs required for media monitoring.

Reference measurements

Continuous data collection on foot traffic

The RVC service has carried out continuous data collection on Budapest’s busiest, most prominent city-light surfaces, all year round, day and night. The cameras installed at busy tram stops on the illuminated city-light surfaces can count very high numbers of pedestrians, up to tens of thousands per day.

Optimális kamerakihelyezés

The key point in the operation of the system is the proper placement of the camera, as the sight of pedestrians on the narrow platform and on the opposite side of the street has to be monitored by cameras with different focal points. Our expert colleagues provide best-practice solutions for specific situations and circumstances, advising and supporting our customers to achieve optimal measurement settings.

Beyond foot traffic counting: conversion measurement

This is the power of in-depth data analysis! The information provided by the RVC service goes beyond simple foot traffic counting. We not only tell you how many people walked past the ad, but also what age group, gender and mood people were in and how long they spent viewing the ad. These details are extremely valuable for advertisers and brands who want to create interactive and targeted campaigns that effectively reach their pedestrian target audience. The system allows advertisers to assess the impact of their campaigns at different times of the day and adjust their strategy accordingly.

Analóg hirdetéseihez digitális konverzióadatokat biztosítunk

Látogatóelemzés és konverzió analízis szolgáltatás!

Easy installation and customizable camera units

Our service offers metering units that are easy to install, making installation quick and simple. Our camera units can be configured to meet your local needs, ensuring optimal performance in your specific environment. We deliver the most accurate data possible, providing valuable insights into the world of modern ad analytics.

Accurate data tracking and GDPR compliance

A standout feature of the system is the tracking of individual pedestrian movements, which results in highly accurate data as it eliminates the need to count pedestrians multiple times. The system is fully GDPR compliant as it does not store or transmit camera images. All data is securely stored in a centralized server environment hosted by IRF Solutions, ensuring maximum data protection.

Who can benefit from the service?

Advertising and media agencies

Advertising and media agencies who want to expand their portfolio with an innovative service. Real Visitor Counter offers agencies the opportunity to use a unique and effective solution to expand their advertising portfolio. RVC's innovative technology and accurate data collection helps agencies to offer their clients high quality campaign analysis and targeted advertising strategies.

Outdoor advertising space owners

Outdoor advertising space owners can provide both traditional city light and digital displays with a distinctive, value-added service that offers premium product development. By periodically measuring the actual traffic of a site as value-added data, it helps to drive sales.

For interactive and creative campaign developers

Building on RVC service, interactive and creative campaigns can be developed. As the system tracks pedestrian movements and behavior, it allows the creation of personalized and interactive advertising experiences. The system integration of RVC service helps to target audiences and increase brand recall.

Brands that want to stand out

RVC service offers an opportunity for brands that want to stand out from the competition. They can use the data to pinpoint which creatives and campaigns are most appealing to their target audience. This allows them to create truly eye-catching advertising that helps them stand out from the crowd.

Media analysts and market researchers

The detailed data provided by the RVC system allows media analysts, statisticians and market researchers to gain a deeper understanding of urban transport and visitor behavior. This data can provide valuable insights into the use of the urban environment and visitor habits, which can help fact-based decision-making and trend recognition.

Interactive OOH campaign

IRF Solutions is a pioneer in OOH digital advertising. Our innovative technology enables the creation of interactive and intelligent advertising campaigns. We provide services to revolutionize traditional advertising platforms and deliver personalized messages to your target audience. We combine interactive displays with modern technologies to make your advertising experience unforgettable.

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Our team

Knowledge and collaboration

Our versatile and dedicated team

Az IRF Solutions büszke sokoldalú, kreatív és eredménycentrikus munkatársaira, akik az iparág legkülönbözőbb projektjein dolgoznak együtt. UX/UI tervezők, frontend és backend fejlesztők, minőségbiztosítási tesztelők, valamint termék- és projektmenedzserek alkotják az összehangolt csapatot, amely a hatékony és sikeres projektek záloga.

Collaborating experts

The team of experts at IRF Solutions is always collaborative and thinks together to deliver projects. Communication and collaboration are essential elements of the workflow that help to manage projects effectively and achieve successful results.

FAQ

Helpful answers to frequently asked questions.

Interested in our OOH audience measurement service?
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25. Angyalföldi str., 1134 Budapest, Hungary.
Company registration number: 01-09-363158
Tax number: 10953363-2-41
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